The design down below features a physical postcard for new homeowners in the neighborhoods local to Cartisan. Our purpose for targeting new home owners was to catch them in a time of need and present a solution. New homeowners, especially if the house is old, need to do remodeling on their house. This ad aims to appeal to the audience by revealing that there is a store selling high quality furniture nearby with same say pick up.
High quality furniture signifies to the new home owner that the vanity is built to last
The showroom location and same day pickup appeals to the homeowner’s sense of urgency. The home owner can go out to shop, make a decision, and be home with the product in the same day so they can get a start on their remodeling process.
