Utilized Adobe InDesign to create a print catalog highlighting Cartisan Design’s latest product offerings for the year. The catalog functioned as a condensed version of Cartisan’s full catalog. It allowed users who received it at the trade show (KBIS) to get a quick detailed glimpse of Cartisan’s product highlights.

Keeping marketing materials light but functional and visually appealing is essential for trade shows. If a catalog is too dense and heavy people will pass on them due to adding too much weight to their bag and being unable to travel home with it in the luggage. Keeping images large and visually appealing is able to help the audience (trade professionals) see how Cartisan is keeping up with industry trends, and offering a range of products that complement one another.

The catalog version down below is the same catalog utilized for the trade show but without Cartisan’s company information. This version of the catalog was for Cartisan’s Dealer/wholesale customers who would partner with Cartisan and house Cartisan’s products in their showroom. The dealer has authority to rename Cartisan’s products to fit their business model. As a result this version of the catalog was designed to show off the same information regarding Cartisan’s product offerings, without giving away Cartisan’s name, so the customer can work directly with Cartisan’s wholesale partner.